Lexington, KY – January 22, 2019: Daily Racing Form (“DRF”), today announced that the fourth annual Thoroughbred Aftercare Alliance magazine, which is published by DRF, is now available on ThoroughbredAftercare.org and promos.drf.com/taa. Printed copies of the magazine will be available starting January 2019 at various race meets, sales and equestrian events across the country and through TAA-accredited organizations.
“On behalf of all of us at the TAA, I would like to extend our sincere gratitude to DRF for producing the TAA magazine,” said Erin Shea, TAA Marketing and Communications Manager. “We are so proud of the 2019 edition, which highlights all of the TAA-accredited organizations as well as our accomplishments during the past year. This magazine is an extremely valuable marketing tool to highlight the growing aftercare movement and the diversity in TAA-accredited programs.”
This year’s edition features 96 colored pages, highlighting all 70 TAA-accredited organizations and also includes in-depth articles about aftercare networks across the country, the healing power of thoroughbreds, and expansion of TAA-accredited organizations. Further, the 2019 issue features aletter from TAA President John Phillips, a map of TAA-accredited organizations and a list of TAA’s industry stakeholders.
“We are proud to publish this year’s edition of the TAA Magazine,” said Don Ryan, Daily Racing Form’s Chief Executive Officer. “The TAA highlightsan important issue for all industry stakeholders, and we salute those on the front lines at each of the TAA-accredited organizations. We are pleased to provide this resource that showcases the significant commitment to thoroughbreds following their racing days.”
To kick off distribution, the magazine will be available at the 48th annual Eclipse Awards and the Pegasus World Cup Invitational at Gulfstream Park. The TAA is the official charity of the Eclipse Awards and is an official charity of the Pegasus World Cup.
About the Thoroughbred Aftercare Alliance
Based in Lexington, Ky., the Thoroughbred Aftercare Alliance is a 501(c)(3) nonprofit that accredits, inspects, and awards grants to approved aftercare organizations to retrain, rehome, and retire Thoroughbreds using industry-wide funding. Along with continued funding from its original partners Breeders’ Cup, The Jockey Club, and Keeneland Association, the TAA is supported by owners, trainers, breeders, racetracks, aftercare professionals, and other industry members. Since inception in 2012, the TAA has granted more than $13.8 million to accredited aftercare organizations. Currently 70 aftercare organizations supporting approximately 160 facilities across North America have been granted accreditation. To learn more about the TAA, visit ThoroughbredAftercare.org.
About Daily Racing Form
Daily Racing Form LLC is a part of the Sports Information Group, and is a national, multi-platform media and e-Commerce company providing premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America. The 123-year old flagship brand Daily Racing Form, is referred to as “America’s Turf Authority since 1894”, and is horse racing’s dominant media company. Daily Racing Form is the only daily publication in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions. The company has aggressively expanded its digital platforms to reach a new breed of technology-driven horseplayers, creating what Fast Company called “A Bloomberg Terminal for Horse Racing.” On DRF.com, the leading online horse racingdestination, and through its digital apps, Daily Racing Form now offers an integrated digital experience that seamlessly combines data, proprietaryhandicapping tools, premium content, video, wagering and tournament play for horseplayers and dedicated coverage to the breeding industry.